The Professional Giraffe Test

{ Posted on 8:26 PM by Noah Wieder }

The Giraffe Test:

Are You Really Qualified To Be A "Professional"?

The short quiz below consists of four questions and will reveal the truth about whether or not you are a "qualified professional."*

Give this one to your new hires, makes them feel really smart.

1. How do you put a giraffe into a refrigerator?

The correct answer is: Open the refrigerator, put in the giraffe, and close the door.

What does this question test: Whether you tend to do simple things in an overly complicated way.

2. How do you put an elephant into a refrigerator?
Did you say, "Open the refrigerator, put in the elephant, and close the refrigerator?" (Wrong Answer)

The correct answer is: Open the refrigerator, take out the giraffe, put in the elephant and close the door.

What does this question test: Your ability to think through the repercussions of your previous actions.

3. The King of the Forest is hosting an animal conference. All the animals attend except one. Which animal does not attend?

The Correct Answer is: The Elephant. The elephant is in the refrigerator, guess you didn't remember that you just put him in there. Don't leave him in there too long, he is pissed and they never forget.

What does this question test: Your memory (huh, I forgot what I was even taking this test).

OK, so you didn't do so well on the first three questions, well you still have one more chance to show your true abilities.

4. There is a river you must cross but it is inhabited by crocodiles. How do you manage it?

The Correct Answer is: You swim across. All the crocodiles are attending the animal conference.

What does this question test: Whether you learn quickly from your past mistakes. You were just told all the animals were at the conference.

Note: According to sources, *Anderson Consulting Worldwide (now "Accenture"), said approximately 90% of the professionals tested using the above questions got ALL the questions wrong.

However, many preschoolers got several correct answers. Anderson Consulting reportedly said this conclusively disproves the theory that most professionals have the brains of a four year old.

CliffsTestPrep FTCE: Professional Education Test  McGraw-Hill's MAT Miller Analogies Test, Second Edition

Google TV is Coming, Are you Getting Ready?

{ Posted on 4:57 PM by Noah Wieder }
How high tech are you? Is your online game ready for prime time with Google TV. Technology is moving so fast that today's elementary school kids may not even remember what a good old web browser used to be. IE8, Firefox 3.5, mommy what was Google Chrome?

Optimizing websites for Google TV - Google TV on the Web - Google Code

A Lesson in Anchor Text

{ Posted on 3:37 PM by Noah Wieder }
So I found this blog on cell phone tips by Mike M. where he reviews all kinds of cool gadgets, does reviews on tools and has a really great looking blog.

The blog looks really nice; the articles are clear & well thought out. It appears that he cares a lot and spends a significant amount of time on it. So how could it be even better?

Let's start with a simple thing call anchor text relevancy. When Mike writes a blurb on a product, phone, gadget, or the latest tool, he typically links to the providers web site so his readers can easily find out about the product or service he is talking about.

But how the Search Engines see this link is they key. The words he uses to link back to that providers web site must be relevant to the topic of discussion for the link to be considered valuable.

Case in point:  In the image above is a new tool he discussed about identifying phone numbers. The link "anchor text" Mike used to refer people to the web site is the web site name, which is not relevant to the topic of his blog.

If Mike wants the search engines to visit his web site more often and have the links he uses be more relevant to the topic of the blog, he needs to change the linking strategy.

The first thing any blogger should do when reviewing a product or tool and wants to refer people to that tool is to look at the Title Tag of the web page you plan to link back to. The Title Tag gives you a good clue as to what the owner of the web site thinks is the most relevant term.

So how can we make the article better for the users, the search engines, and the web site.. Keep these tips in mind..

1. When you create a hyperlink like the ones in the article above, the link is called "anchor text", "anchor tag" or "in anchor text".  They all mean the same thing but are very important to the search engines.

2. If you are linking to searchbug, having the "anchor text" be the name searchbug doesn't really help them since when you type searchbug in Google they already come up first for that term.

3. Placing the link on more relevant key words is much more helpful.

With that in mind, this would be more beneficial.

The line that says:  "Well, lately I have come across a great tool in finding phone number information called SearchBug" should be change to something like: "Well, lately I have come across a great tool that can identify phone numbers from a company called SearchBug."

And the closing line that says: "Tell me what you think about SearchBug in the comments below!" should be changed to "Tell me what you think about SearchBug's identify phone number tool in the comments below!"

As you can see the anchor text moves from the company name to the important relevant text, which makes the link not only more useful but more relevant which is what Google and other Search Engine bots look for. If you do this for all your articles and make sure you do that when posting back links to your site from your social media sites, you will see a huge difference in how often Google visits your site and how many more links you will get indexed.

Cox increases Digital Phone Service

{ Posted on 11:00 AM by Noah Wieder }
Last week I got a notice from Cox Communication stating that they were raising our phone service yet again. With all the competition and all the users you would think that costs would go down.

In shopping around I found Ring Central which you can use with any internet service provider and use your existing phones. A simple phone adapter plugs in to your network and you plug in your phones. They have excellent customer service to help if needed.

The best part is I get a toll free number, a fax number and a local number for 1/2 of what I was paying before.   Plus my faxes are now sent digitally in PDF form to my email. I'm saving paper and can view faxes on the go.

If you're looking for a few phone service, give Ring Central a Try.

Disclaimer:  Obviously I love their service or I would not promote it, however full disclosure requires I let you know that Ring Central does compensate me for referrals as they will compensate you as well. They offer various gifts or gift cards for each referral. So do me a favor and do yourself a favor and check it out. 

Toyota and Heineken

{ Posted on 3:35 PM by Noah Wieder }

At the Del Mar Race Track, and right next to the scoreboard is an advertisement with Toyota and Heineken together.

Not only does toyota have to recall millions of vehicles but now they share an advertisement with Heineken.

Leading one to think it's okay to promote drinking and driving.

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Backup your Data or Cry when you Lose it

{ Posted on 2:13 PM by Noah Wieder }
Rarely do I tout products, however if I use something and it's good, then I think everyone should know about it. That's why I also Yelp when I find a good retail place or restaurant and conversely when I find a bad one I like to warn people as well.

If you are like every other computer user on earth and you are not backing up your PC you're asking for some serious pain. Don't think it won't happen to you? Well, it will. Not if, but when.

Anyway, one of the cheapest, easiest solutions available today is the HP SimpleSave. It really is the easiest, simplest backup device I have ever seen. And, if you get it from Amazon there's no tax and shipping is currently free. It's a no brainier, so save your data and get one below today.

Don't let stinking thinking break your boom box

{ Posted on 4:47 PM by Noah Wieder }
Life Lessons:
  • Have you ever been is a situation in business or personal life where your attitude steered your decision?
  • Have you ever regretted a decision you made after jumping to conclusions?
An aircraft carrier has a section in the rear called the fantail. One of the duties of active military aboard aircraft carriers is to stand life buoy watch on the fantail. Although a very boring job (watch the ocean for 4 hours at a time in case someone goes overboard) this duty is of utmost importance.

The life buoy watch is the last chance for someone that has fallen overboard to be spotted by a crewman so it's imperative that the crewman be alert and focused at all times. Not an easy task when going overboard rarely happens and you have to stare at the ocean for 4 hours straight.

The life buoy watch crewman also has to wear a headset so he can hear the ship communications. However they usually keep one ear out of the headset in case someone is screaming. Since the duty is rather dull some crewman try to pass the time listening to music on a boom box (highly frowned upon). This non-authorized activity during duty can result in the boom box being confiscated by the duty officer.

The officer in charge of these crewman on life buoy duty had a rather large collection of boom boxes. He would stack them where ever he could find space but the crewman would lose their boom boxes as a result of the non-authorized activity with fair warning.

One day while performing fantail duty aboard this particular aircraft carrier a young crewman was listening to his boom box and the duty officer happen to be checking in so his boom box was subsequently confiscated.

After his duty he visited the officer and asked what happens to the confiscated boxes. The officer at that point was not sure what he was actually going to do with all of them for sure (but entertained the idea of giving them back once returning to port in a few months). He told the crewman that he hadn't decided but they might go to the military good will.

This crewman was so upset and his thinking distorted that he told the officer that he would rather no one get his boom box and he didn't want anyone else using it. He subsequently asked if he could destroy since his belief was if he couldn't have it, no one should.  The officer obliged the crewman and let him destroy his boom box.

The crewman ripped off the antenna, broke off the knobs and smashed the box into pieces.  Then deposited it into the trash.  The officer sat and watched. He realized the crewman was acting on the belief that he would not get it back, when in fact if the crewman had hope, faith and patience, he most likely would have gotten it back.

All he had to do was let it go and forget about it. That my friends is known as stinking thinking.

Don't let stinking thinking break your boom box. When a situations you don't like happens, take a step back, go do something fun and enjoy yourself and "Let It Go", whatever it is. Good things will happen if you try to just let go.

Transportation From Airport

{ Posted on 10:21 AM by Noah Wieder }
So what do you do when you have a domain name that you've been blogging on for a year and you neglected to renew the domain and it expired by accident? We'll you're sort of screwed.

What happened to a client is not that uncommon. As an SEO specialist and all around web dude I often get clients and other people requesting help and advice. While I would love to help everyone I just can't do it all. So I have to teach my clients to help themselves.

This often means I don't register web sites for them, or hold their hand when it comes time to renew. I tell them to turn on automatic renewal but sometimes people forget, and it sucks.

A client of mine had a domain they've been blogging on for about a year. They followed all my directions. Set up all the Google tools (webmaster tools, analytics, feedburner, all the blogger tools, you name it). They were kicking ass and takin' names. The blog was getting popular and driving traffic to their site and making thier phone ring.

Then all of a sudden I get a call.. hey we think someone hijacked our blog? I'm like, what do you mean? sure enough, I visit the URL and it's not their blog. How could this be? I check blogger set up and it says DNS incomplete? How, I didn't change it, my client didn't change it?

A quick search reveals that the domain is owned by someone else? I ask my client, did you have autorenew turned on for the domain thru the registrar? Unknown answer.. bummer... Someone jumped on the expired domain listing. But how, the registrar sends out email reminders and you still have 30 days to reclaim it.. Oh.. you registered it with an email address you don't check that often.. ouch. big mistake.

Well, live and learn. Try to contact company that got it, offer them $500 or $1,000 to sell it back. What, they didn't return your calls.. crap.. we'll have to start all over again.. wow, tough lesson.

So, if you haven't gathered, the company specializes in luxury Airport Transportation. They offer both luxury transportation to airports and transportation from airport.

Do me a favor and check out their new blog, leave some comments, tweet about their new site and if you travel a lot, give them a shot. They are great folks, have an honestly great service and you won't be disappointed you tried them.

May you find peace and happiness in your life.

Optimize Your Google Local Business Listing

{ Posted on 3:22 PM by Noah Wieder }
If you have a brick a morter retail location and you're not taking advantage of Google Local Listings let along Yahoo and Bing local, you're missing out.

Check out web marketing today to read the latest on some great tips about local online listings.

Throw Your Press Release in the Trash

{ Posted on 4:13 PM by Noah Wieder }
If you are sending our Press Releases (and you'd better be if you want to build your links and brand) heed this advice from an editor sick of seeing SPAM releases instead of press releases. I use both and

Do yourself a favor and read Throw Your Press Release in the Trash

Spray-on glass could revolutionize manufacturing

{ Posted on 12:00 PM by Noah Wieder }
Sometimes you read something and just have to pass it on. This is one of those things. We are living in amazing times. This doesn't have anything to do with Search Engines or SERPs but is one of those things you just have to say wow, people need to hear about this.

Spray on glass a new miracle product that could revolutionize manufacturing.

Tech Predictions for 2010

{ Posted on 10:48 AM by Noah Wieder }
FRIDAY HARBOR, Washington, December 10, 2009 - Mark Anderson, CEO of Strategic News Service, released his predictions tonight for 2010 at the fifth annual SNS Predictions Dinner at the Waldorf=Astoria in New York.

Predictions for 2010 Released from New York

How to Make Money Online Writing Articles On Ehow |

{ Posted on 11:12 AM by Noah Wieder }
Take a quick tour about how you can earn a little extra cash simply writing about things you know.

In this article I also mention that kids or retires can start writing now and by this time next year could earn a nice monthly check.

How to Make Money Online Writing Articles On Ehow

Posted using ShareThis your URLs for tracking & twitter

{ Posted on 2:56 PM by Noah Wieder }
Ok, so you want to share some URLs with the world, maybe not the whole world but your sphere. And, it would be nice to know if it's even worth your time to share those URLs. Perhaps even, you would like to view some statistics about the URLs you shared so you could monetize them or share some affiliate links easier.

This is where a short URL service can help. They are free and there are a lot of them. But after I've tried many, the one that rises to the top is TR.IM - this URL service is fast and functional.

Other services I've tried are either slow or force your users into frames. The TR.IM service just opened up their open source project and even has API methods for the service 3rd party developer.

But for me, it's a simple cut and paste web interface and gives you instant tracking. Post a URL using TR.IM on twitter and you can immediately see the clicks through stats.

Give it a try and let me know what you used it for. I'd love to hear back from users.

Top 20 Wiki Sites for SEO

{ Posted on 12:42 PM by Noah Wieder }
Want to improve your sites in anchor text and back links yourself?

Why not join and post to some Wiki Sites. As of this posting, Jan 2010 The top 20 sites shown below let you set up your own wiki pages.

You could also use a service that does this already but you would pay between $400 - $1,000 for a one time post on each wiki.

This would get you 20+ entries of permanent back-links that would easily generate over 600 links once indexed.

I took the time to register with each wiki today, it took several hours.

Once you register, then it's time to set up your wiki on each one. If you only have 1 domain you are better off outsourcing this project. If you run dozens of domains or do SEO or Internet Marketing for a living it would be worth including this in your portfolio of tools.

Feel free to post your Wiki URL's back here when done. Don't forget your proper in anchor texts to link back to your Wiki's.  With new Google updates be sure not to over use your anchor keywords.  Natural links are best.  Click here to quickly post to 500 Wiki sites.

How to Convert MOD files to AVI Files for Movie Maker

{ Posted on 2:16 PM by Noah Wieder }
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If you've been looking for a way to convert your MOD files to AVI files on your PC to edit using Microsoft Movie Maker, this is the solution.

I've been playing with Youtube Videos and SEO for video's with some success. The issue comes from trying to convert video to the proper format for manipulation in Movie Maker.

If you're like me and have been struggling with the .MOD files output from some camcorders like the JVC Everio or Panasonic, I finally found the answer.

I've tried everything from SDcopy (link opens download, just save to your PC) which is a nice batch tool that converts the files from MOD to MPG which you can do manually by just renaming the file but when you have dozens and dozens of them it's a chore.

What I do now is import the MOD files as a batch folder into Aura Free Video Converter. I am not affiliated with them at all and it is completely free (no watermarks, no trial) so after going through such trouble finding this little gem figured I let everyone know about it.

You can specify a batch folder from your SD card, your hard drive or network drive and you can specify any number of output file types as well as the folder on your PC where you want the converted files to go.

I use standard AVI and drag them right into Movie Maker.