So when Yahoo! drops search and uses Bing, Yahoo will take over pay-per-click search advertising for BOTHh companies.
So what is an SEO expert to do? Well, if you're dialed into Google you may need a new strategy for Microhoo since it will only show 5 organic results. Don't panic just yet, the announcement and signing is just that, it will take at least 2 years to launch once approved by the Fed's.
Once Yahoo starts handling PPC for both Microsoft and Yahoo it will grant access to a broader database through which to target users.
Self-serve and search ads will be built via Microsoft adCenter; Yahoo will continue its search affiliate partnerships.
ABOUT THE AUTHOR: Noah Wieder is President and CEO of Intelligent eCommerce, Inc. intelligentecommerce.com a search engine marketing firm that also operates several ecommerce web sites. Follow us on Twitter